V - means Verona
For the Ukrainian market, we have developed a brand for the line of liquors.
When developing the name, the Customer and I were unanimous - something Italian. The choice fell on Verona - the city of lovers, sung by Shakespeare.
Design
The design of the line is made in rich, liquor colors. A two-part label creates dynamics, Italian expression. The upper part of the label is given to the logoblock with a company emblem, which is based on the letter V. The lower part with large, juicy berries and fruits differentiates tastes.