Brand creation


For the market of Kazakhstan, our Agency has developed a trademark of the classic vermouth.
Our partner wanted to see a brand that corresponds to a category, which, in turn, has a distinctive style and mainly Italian names. So, according to the Customer, entering the market would be less risky.

For the new brand, we have offered a wide range of names. As a result, my partner and I settled on “Maretti,” which corresponded to the desire “to be your own in a“ big Italian company. ”The name as it should be read and pronounced easily! The design turned out to be as clear and familiar to the consumer as possible.